Director of Campaign Management

BACKGROUND:
Cablevision Systems Corporation (NYSE: CVC) is one of the nation's leading media & entertainment companies. Its assets include its cable TV operations which serve more than 3.5 million households as well as our award-winning services including Optimum Online® high-speed Internet, Optimum Voice® digital voice, Optimum WiFi® wireless Internet & Optimum Lightpath® integrated business solutions, and iO TV® digital TV,.

JOB OVERVIEW:
The Director of Campaign Management is responsible for designing data driven multi-channel marketing campaigns and managing them thru the complete campaign lifecycle (plan, test, execute, measure and refine). He/she will lead a team of campaign managers who will focus on proper test design, significance testing, establishing error ranges, and key success metrics. , Extensive experience in dealing with marketing databases and predictive data mining techniques including logistic regression and decision tree analysis is crucial. Additionally the Director must have hands-on experience with modeling tools such as SPSS or SAS as well as campaign management tools such as Unica, Epiphany, Alterian or Aprimo. Other roles include working cross-functionally to operationalize innovative campaign concepts for direct mail, addressable advertising, web, email, telemarketing, SMS, and social platforms

Key responsibilities:

• Create and update strategies and tactical plans for campaigns to meet the product and marketing goals.
• Develop valid campaign test designs to ensure conclusions are obtained and are of significance
• Continually assess campaign information and design needs, prioritize needs and direct team in the best way to meet them
• Create complex analysis, interpret results and provide a point of view to upper management, peers and customers from other groups utilizing marketing campaign services.
• Ensure business rules for consumer contact strategies are coordinated across channel team
• Identify and advocate process, system, tool and data enhancements to maintain a cycle of continuous improvement in campaigning.
• Drive efficient utilization of time by scheduling and auditing pre-existing campaigns
• Operationalize innovative data-driven campaign techniques such as: full personalization in content/offers with response channel consistency, lead nurturing with predefined message pathways/rules, campaign response modeling, optimize performance by managing recency and frequency.
• Utilize all software tools to identify data trends and create target models that will lead to more efficient targeting of direct mail or marketing campaigns.
• Pioneer campaign reports through ad-hoc analysis and lead the hand-off process to the data management group for ongoing support and publishing of results.
• Negotiate financial arrangements and schedules with external vendors to acquire additional data for campaign testing.

• 8 years in Database/Direct Marketing, Product Management or equivalent
• Knowledge of campaign management, customer contact management, segmentation, prospecting, and analysis
• Demonstrated track record in identifying data trends and creating targeting models for direct mail and marketing campaigns
• Strong expertise in experimental test design
• Extensive experience with a major campaign management platform (UNICA, Epiphany, SAS, Aprimo, Alterian, etc...)
• Experience in Marketing and/or Product Management environments preferably in subscription service vertical markets
• Knowledge of customer relationship management principles and practices
• Ability to design and closely monitor detailed activity plans
• Management of direct reporting resources and matrix resources
• Ability to juggle priorities in a highly dynamic environment
• Problem analysis and analytical capabilities
• Excellent communication skills, both oral and written
• Strong team building and organizational skills
• Demonstrated flexibility
• High Level of energy and commitment