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Vivaki: Senior Research Analyst, Analytics


Join the global leader in digital advertising, contribute to big data analysis best best practices, case study development and management, media technology evaluation and use cases.



Vivaki Company: VivaKi
Location: Chicago preferred, New York City possible
Web: www.vivaki.com


Reports To: VP, Advanced Analytics

About VivaKi:
Part of Publicis Groupe (Euronext Paris Exchange: FR0000130577; CAC 40 index), the world's third largest communications group, VivaKi was established in 2008 to propel the digital transformation and expertise of the Groupe and its agencies. Today we are the global leader in digital advertising solutions, working with the world's leading organizations to help them navigate the evolving and chaotic media landscape. Across the globe, VivaKi employs more than 400 engineers, technology experts, product designers, analysts and digital marketing professionals. Visit us online at www.vivaki.com or follow us on Twitter: @VivaKi.

Description:
The Senior Research Analyst is a highly motivated, detail-oriented individual that supports the Advanced Analytics Team by contributing to the following:
  • Best practices - analyzing large data sets, defining and writing optimization best practices
  • Case study development and management
  • Media technology evaluation and use cases - delivering recommendations to external teams to drive campaign efficiency and effectiveness
  • Report strategy and process - collaborating with internal AOD teams to continue to build out analytics discipline as the foundation of each campaign management decision

 
The ideal candidate will have prior digital and programmatic media reporting experience with tools such as Excel, Access. Prior experience with programmatic bid management platforms and active campaign optimization efforts is a plus.

Most importantly, the candidate must possess a strong inner drive to redesign the digital media landscape, enjoy working with some of the finest minds in the industry, and truly be a part of something unique that will have a lasting impact on the Publicis network of agencies.

Responsibilities:
  • Supports the analytics team, through data analysis, with responsibility of delivering best practices, optimal optimization tactics, and evaluating performance metrics
  • Collects data from multiple sources for analysis and advanced reporting purposes
  • Evaluates data from multiple sources and writes white papers and POVs
  • Analyzes data for trends and writes recommendations for best practices
  • Prepares analysis reports and conclusions for case studies
  • Collaborates with multiple internal and external teams to collate feedback on POVs and best practices before publishing
  • Researches digital marketing current events, staying up-to-date on new products and tools that could affect our clients

 
Minimum Qualifications:
  • 4-year college degree, preferably in Marketing, Mathematics, or related field
  • Position requires at least 4 years of digital media experience and 3 years of some combination of media/digital analysis, and at least 1 year of POV, whitepaper writing experience
  • Robust experience in Digital as part of broader program mix and integrated analytics
  • 1.5+ years' experience working in programmatic media, experience with an analytics focus preferred
  • Proficiency in Microsoft Office, particularly Excel and PowerPoint
  • Strong analytical thinking and intellectual curiosity
  • Excellent interpersonal communication and advanced analytical writing skills
  • Preferred but not required basic SQL skills

 
_Contact_:
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