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MarketSwitch Announces its Cross-Selling
Marketing Optimization System Selected by AOL

Dulles, VA, January 4, 2000 - MarketSwitch Corporation, the leader in
Enterprise Marketing Optimization, announced today that its
cross-selling optimization software has been licensed by America
Online (NYSE:AOL) for commercial implementation. Terms of the
agreement were not disclosed.

MarketSwitch Workstation is the industry's first multi-dimensional
customer optimization system, which enables marketing professionals to
effortlessly bring the most valuable products to consumers.

see http://www.marketswitch.com

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MINNEAPOLIS, Jan. 4, 2000 Net Perceptions, a supplier of realtime
personalization solutions, announced that ZDNet, a popular Web destination
for technology, will license the Net Perceptions Ad Targeting(TM) solution.

Net Perceptions' innovative program will enable ZDNet's more than 480
advertisers to increase their online advertising effectiveness by
dynamically targeting ad campaigns via realtime user and site-wide
behavioral analysis

see http://www.netperceptions.com

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