Features

The customer relationship management (CRM) analytics space is diverse, with a number of vendors claiming, with some justification, to offer a solution in this area. Many factors will determine user selection. The vendors within this Magic Quadrant are not the only possible providers for this key business requirement. This Magic Quadrant focuses on vendors that target a broad range of analytic issues, specifically in terms of a CRM application.

Leaders are E.piphany and SAS Institute.

Visionaries include NCR, Norkom, Quadstone, SPSS, Unica.

Gartner puts into the category of Niche Players Blue Martini, Data Distilleries, Kana, PeopleSoft, and SAP.

See http://www.gartner.com/reprints/sas/104840.html