Jobs
From: Margaret Chu
Date: Thu, 09 May 2002 16:58:35 -0400
Subject: Bethpage, NY: Director of Campaign Results Analysis at Cablevision
Summary: The Director of Campaign Results Analysis is responsible for
providing strong analysis of campaigns that supports the efficient
execution of the day-to-day business marketing decisions.
What We Do: Cablevision Systems Corporation (NYSE: CVC) is one of the
nation's leading telecommunications and entertainment
companies. Headquartered in Bethpage, NY, Cablevision serves more than
3 million cable customers primarily in the New York Metropolitan Area.
We are currently seeking talented professionals to join our staff. Our
continued success and growth has produced the following opportunities:
Director of Campaign Results Analysis
Location: Bethpage, NY
Job Description:
The Director of Campaign Results Analysis is responsible for
providing strong analysis of campaigns that supports the efficient
execution of the day-to-day business marketing decisions. This person
executes and oversees the rigorous analysis and evaluation of
marketing activity and makes recommendations to improve marketing
profitability. The primary roles for the Campaign Results team
consists of five areas:
- Evaluate the overall effectiveness of marketing campaigns.
- Determine validity of campaign test hypotheses.
- Provide campaign results metrics, e.g., calls, sales, churn, ROI/RPS.
- Drill down into campaign results in order to obtain other campaign cause and effect insights, and customer segment responses.
- Provide and communicate key learning's of marketing efforts as well as recommendations for next steps.
Job Requirements:
- MBA preferred.
- 5-8 years in quantitative analysis.
- Several years in the analysis of marketing campaign results.
- Management of small size analytical team.
- Shown ability to develop an analytical team.
- Must have superior quantitative skills including statistical analysis, e.g., regressions, decision tree techniques.
- Superior problem analysis and analytical capabilities.
- Extensive knowledge of experimental test designs.
- Knowledge of Database Marketing to include campaign results analysis, profiling, modeling and analysis.
- Knowledge of data, databases and tools, e.g. SAS, SPSS, Chaid, Cart, SQL.
- Experience in Marketing environment.
Cablevision offers a competitive compensation and benefits package. Please e-mail
your resume, cover letter, and salary requirements to: yhill@cablevision.com and
please include the position title in the subject line.
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