Briefs

Aberdeen Group research director Guy Creese told CRMDaily.com that the growth of ASPs in the Web analytics niche was the most surprising element of his recent research on that software category. A group of analytics ASPs, including digiMine and WhiteCross, increased their market share in analytics from 13 to 22 percent last year.

Creese found that analytics ASPs had a wide range of customization capabilities -- some on par with their enterprise software competitors. He also found that users reported implementation periods of "days to weeks" as opposed to "weeks or months" for non-ASP software, and the IT executives he surveyed reported yearly costs with an ASP that ranged from US$3,000 to $300,000 -- compared with a cost range of $500,000 to more than $1 million with traditional software.

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