KDnuggets : News : 2002 : n20 : item9    (previous | next)

Courses

From: Connie Lester
Date: 21 Oct 2002
Subject: CRM Course coming to Atlanta, GA Nov. 13-15!

SAS has teamed with CRM experts Michael Berry and Gordon Linoff of Data Miners to offer a three-day course entitled Customer Relationship Management Through Data Mining. (Full details at www.sas.com/bks/crm)

From this course, you will learn how to apply data mining at the critical points of customer lifecycle:

  • Acquisition
  • Retention
  • Loyalty
You will also be lead through a process that will help you achieve vital CRM goals:
  • Increase customer lifetime value
  • Segmentation of customers by profitability
  • Segmentation of customers by risk of default/churn
  • Integration of data mining into the full marketing process
  • Increased wallet share
Either Gordon Linoff or Michael Berry will be presenting the course at these locations in 2003:
Boston, MA April 30 - May 2
New York, NY June 23-25

To register for this course here and click the register button next to preferred date and location.

KDnuggets : News : 2002 : n20 : item9    (previous | next)

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