Briefs

London, January 7, 2003 -- KXEN, the global analytic software company that provides powerful predictive and descriptive data modelling technology, today announced that Experian, the world's largest provider of consumer and business information, has implemented the KXEN Analytic Framework within its Decision Support & Analysis group.

The KXEN Analytic Framework(tm) is a suite of predictive and descriptive modelling engines that create robust analytic models faster and easier than most models. It allows marketers to identify targeted leads from vast data repositories.

"KXEN systems have greatly expanded our already powerful arsenal of analytical capabilities," said Marc Fanelli, vice president of Experian's Decision Support and Analysis division. "KXEN's ability to synthesize massive amounts of dynamic data quickly and efficiently allows us to spend more time providing consultation and recommendations, regarding contact strategy development, to our customers."

"With advanced analytics from KXEN, Experian can assist marketers in pinpointing individuals purchasing characteristics quickly and efficiently," said Roger Haddad, chief executive officer, KXEN. "We're assisting Experian in providing its customers with qualified prospects, who in turn will be more amenable to direct marketing efforts. We achieve this using our advanced analytics to pinpoint individuals' purchasing characteristics, quickly and in an automated, scalable manner."

For additional information, visit www.kxen.com