Courses

Event: Rapid ROI: How top companies are keeping customers and increasing profits
Date and time: 1/29/2003, 11:00 am GMT -06:00, Central Standard Time (Chicago)
Presenters: Ksenija Draskovic-Krunic, Verizon Wireless, Joseph Somma, HSBC, Peter Caron, SPSS Inc.
Web: http://spssevents.webex.com/
Duration: 1 hr

Description: Two of the biggest challenges facing businesses today are customer retention and profitability. No one knows that better than our featured speakers from Verizon Wireless and HSBC Bank USA. The annual cost of customer "churn", or defection, can run into the hundreds of millions of dollars -- which places companies in the position of continuous customer recruitment in order to replace those who have defected to competitors.

During this brief, informative Online Seminar, you will learn how enterprise solutions from SPSS Inc. have enabled Verizon Wireless to predict which customers are most likely to churn, focus their marketing efforts and retain customers -- translating into significant cost savings for the company. Also, discover how HSBC Bank USA uses SPSS solutions to increase sales by 50 percent while reducing marketing costs by 30 percent -- all through better targeting.

About the speakers:

Ksenija Draskovic-Krunic, Senior Vice President - CIO, Verizon Wireless - West

Ksenija Krunic is the IT technical lead for Predictive Modeling and CRM at Verizon Wireless. For years she has dedicated her work in modeling wireless customer behaviors with a goal of reducing churn in the Verizon's West area. Ms. Krunic has over 10 years experience with the wireless data and more then 6 years experience working with data mining tools and Teradata technology.

Joseph Somma, Vice President and Director Customer Acquisition and Research, HSBC

Mr. Somma has been in his current position since 1996. His responsibilities include the design and development of customer databases, development of response models and the design of direct marketing programs for consumer, investment and commercial business applications. His responsibilities also include the development of market channel strategies for direct banking: Internet, PC Banking, and other electronic channels.