Briefs

BELLEVUE, Wash., July 15 /PRNewswire/ -- Sightward, a leading provider of predictive analytics solutions for direct marketers, today announced that the U.S. Patent & Trademark Office issued to Sightward a Notice of Allowance for a patent that covers the company's process of defining predictive analytics methodologies used in data modeling. A copy of the patent application can be found on Sightward's web site at http://www.sightward.com . The Company is continuing to file applications for patents that will protect and extend its innovative methodologies.

Sightward's analytic invention is a computer-implementable method of selecting among multiple targeting models to maximize an arbitrary objective function (i.e. maximizing profit, minimizing cost of outreach, etc.). This is one of the most efficient and accurate methods of customer targeting. The method is widely used by marketing service providers, service bureaus, cooperative database owners, and software providers for applications such as CRM (customer relationship management) and data mining.

For more information, visit www.sightward.com.