Courses

Understand why so many companies are using predictive analytics to gain competitive advantage and ongoing incremental efficiencies in their marketing strategies. The most effective way to show results is to target more effectively. By leveraging customer data you gain advantage and see immediate results. Attend this free web event to learn how to

• Identify your most valuable customers and uncover customers who have the potential to become high value in the future

• Reduce your marketing costs by not mailing unprofitable or unresponsive customer segments

• Gain the ability to determine the next best possible cross-sell and upsell offers and in what order to offer them to retain your most valuable customers,

• Mail to only those customers most likely to buy additional products and services and increase your response rate

• Identify customers who are most likely to attrite or churn.

WHO SHOULD ATTEND
VP CRM/Database marketing, Director Customer Contact Strategy, Database/Direct Managers, eCommerce Directors, Data Center Directors, Directors/Managers Customer Analytics, Marketing Analysts, and all marketing staff associated with customer communications and acquisition programs.

AGENDA
Part I: Role of Analytics in Today�s Marketing Environment & Case Studies -- Todd Piett, Senior Product Marketing Manager, Unica Corporation

Part II: Demonstration of Affinium 6.0, Unica�s newest release of our award-winning Affinium Model -- Dr. Steve Belcher, Senior Consultant, Unica Corporation.

Part III: Predict Express, an exclusive product and services offering from Unica and The Modeling Agency -- Eric King, President, The Modeling Agency

Part IV: Q&A

SUMMARY
Hundreds of organizations across industries are capitalizing on the insights that predictive modeling affords to determine what are the right complementary services and products to offer each customer by accurately predicting customer interests. Learn how your organization can gain the advantages of predictive modeling too.

SCHEDULE
Wednesday, October 29, 2003
12:00-1:15 PM ET / 9:00-10:15 AM PT

FREE REGISTRATION
www.unicacorp.com/webinars/model_ls10/