Courses

Telecommunications Metrics for Success -- Staying Ahead with Predictive Analytics

Wednesday March 30, 2005
Begins at: 9:00 am PST / 11:00am CST / 12:00 noon EST
Duration: 60 minutes
Guest Speakers: Benafsha Irani & Rick Reeder – West Coast Consulting
Speaker: Dr. Rob Cooley, VP of US Operations – KXEN

Attend this one-hour online seminar and discover how using Predictive Analytics on transactional data, can separate leaders from followers in the highly competitive Telecommunications market by providing greater certainty in decision making and forecasting.

Join our guest speakers, Benafsha Irani-Managing Partner, and Rick Reeder-Senior Principal, of WCG. They will share their experience with implementing best practices metrics for both fixed-line and wireless operators.

Learn how other Telco providers use predictive analytics to roll out successful marketing campaigns faster, target customers and products, enhance customer loyalty and lifetime value and more.

See how you can:

• Target Profitable customers
• Increase the response rates of your marketing campaigns
• Drive your cross-sell and up-sell hit rates
• Target new products’ development
• Predict customer behavior

Register here for Telecommunications Metrics for Success -- Staying Ahead with Predictive Analytics