Software

One of the interesting products demonstrated at KDD-06 conference (www.kdd2006.com) was a demo of Microsoft Adlab.

You can see this demo on the web to predict a customer�s age, gender, and other demographic information according to his or her online behavior�that is, from search queries and webpage views.

General Distribution is the breakdown by age of MSN Search users -- based on a one-month MSN Search log -- regardless of search query used.

Predicted Distribution is the predicted breakdown by age of MSN Search users for a single search query, based on the adLabs predictive model.

For keywords: "Data Mining", the distribution is 54% male, 46% female, with Age 35-49 oriented (exact percentages on the website).

while for website "youtube.com" it is 56% male, Age 18-24 oriented.

See the demo at http://adlab.microsoft.com/DPUI/DPUI.aspx