Briefs

Anderson Analytics to Present on Web scraping, blog mining, and Web Mining (Text Mining) at the ESOMAR (The World Market Research Organization) 2006 Leisure, Travel & Hospitality Industry Conference in Rome.

Rome, Italy (PRWEB) November 1, 2006 -- From discounts to reward incentives, companies across the travel industry try to build customer loyalty and brand identity with "frequent traveler" programs. But does it work? Tom Anderson and Jesse Chen of Anderson Analytics, a full-service market research consultancy, tackle this issue using cutting-edge web and data mining techniques combined with traditional market research. Tom will reveal Anderson Analytics findings at the 2006 ESOMAR Leisure Conference, running November 5-7, in Rome, Italy in a paper titled, "Web Mining in the Leisure Industry: Hotel Brands and Loyalty Programs through the Eye of the Frequent Traveler".

In this study, Anderson Analytics "content-mined" data available on Flyertalk.com discussion boards, one of the most highly trafficked travel domains. Flyertalk.com features chat boards and discussions that cover the most up-to-date traveller information.

"The social networking of travel information is a very hot topic these days and it includes both positive and negative experiences to be shared. I strongly believe that the travel industry can not only learn by listening to their customers in real-time, but that by being active where the customers are on the Internet, they can create a unique generation of loyal, repeat customers," Said Randy Petersen, founder of Flyertalk.com. "Customer service these days is where the customer is, not where you are."

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