Courses

Data is your most valuable asset. It represents the entire history of your organization and its interactions with customers. Predictive analytics taps this rich vein of experience, mining it to offer something completely different from standard business reporting and sales forecasting: actionable predictions for each customer. If you predict it, you own it.

Customer predictions translate to higher profits. Predictive analytics delivers more relevant content to each customer, improving response rates, buying behavior and customer retention, and decreasing campaign spending.

Predictive Analytics for Business and Marketing is a concentrated training program with an active hands-on component. In two days we cover:

• The techniques, tips and pointers you need in order to run a successful predictive analytics and data mining initiative
• How to strategically position and tactically deploy predictive analytics and data mining at your company
• How a predictive model works, how it's created, and how much revenue it generates

Dates:           Feb 15-16 and May 10-11, 2007 (The May seminar is scheduled jointly with the San Francisco Emetrics Summit)
Location:      San Francisco, CA
Instructor:    Eric Siegel, Ph.D.

Price:           $1,300. $100 off for early-bird registration by Jan. 18

No background in statistics or modeling is required. The only specific knowledge assumed for this training program is moderate experience with Excel.

For more information, see http://www.PredictionImpact.com/predictiveanalyticstraining.html or call (415) 385-1313