Publications

Published: February 25, 2007

The following is the transcript of an interview of Avinash Kaushik, Director of Web Analytics for a Fortune 500 company, conducted on January 19, 2007. Avinash Kaushik is a Web Analytics expert and a blogger (Occam�s Razor blog). He is also the author of a book on Web Analytics called Web Analytics: An Hour A Day being published by Wiley in May 2007. You might also find him speaking at a industry event such as the Emetrics summit. Interview Transcript

Eric Enge: Can you start by providing a brief background of yourself and how you got into analytics?

Avinash Kaushik: I am a mechanical engineer, that's what I have a Bachelor's in, and I have an MBA in Finance and MIS with a minor in marketing. My first job offer out of MBA School was from Silicon Graphics Inc., a pretty big company here in California at the time. It was to help the marketing team at SGI make better decisions about their marketing campaigns by finding a better way to query and access the web site data. My very first project was to work on a web based querying tool that would go back query a site based database, and bring back results on sales, on different countries, and products, and campaigns, and things like that. Nine years ago there was no such thing available in the market. So, we built the very first one for SGI.

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