Courses

Insightful Free Web Casts:


Sequential Clinical Trial Design with Survival Endpoints

April 19th, 8:30 PT, (11:30 ET)

Speakers: Dr. Daniel Gillen, University of California at Irvine & Dr. Michael O'Connell, Insightful Corporation

Time-to-event or survival endpoints are common in clinical trials and
increasingly, clinical trials are conducted using group sequential
methods in order to address the ethical and efficiency issues that
arise when performing experiments with human volunteers. The design,
conduct, and analysis of sequential clinical trials are necessarily
more involved than that for a clinical trial in which the data would
only be analyzed at the end of the study.



Practical Solutions to Marketing Optimization Problems

May 15h, 8:30 PT (11:30 ET)

Speaker: Paul Maiste, Lityx

In this web cast, we will continue to explore complex optimization
problems marketers face on a daily basis. In Part 1 of this series,
the focus was on defining the problem. In Part 2, we will discuss
practical techniques for solving marketing optimization problems. We
will discuss key analytic methodologies and algorithms that can be
used, as well as the data models necessary to support them. Real data
and real results will be shown and analyzed.