Briefs

Enid Burns | May 8, 2007

Longtime Web analytics industry veteran and former JupiterResearch analyst Eric Peterson has left his position as VP of strategic services at Visual Sciences to form a strategic consulting firm to help companies gain ROI from their Web analytics. The company, Web Analytics Demystified, takes its name from one of three books published by Peterson.

Web Analytics Demystified will focus on five core truths about Web analytics. The truths aim to address company needs to understand Web analytics, recruitment of talented professionals, seeing Web analytics as a business process, and realizing ROI from its use.

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"There's absolutely a shortage of available people" said Peterson, who said he sees a dramatic gap between stated the number of open positions and the available talent.

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