Publications

New book from the SAS Press Series: CRM Segmentation and Clustering Using SAS Enterprise Miner

Understanding the customer is critical to your company's success. In this instructive guide, Randy Collica employs SAS Enterprise Miner and the most commonly available techniques for customer relationship management (CRM). You will learn how to segment customers more intelligently and to achieve, or at least get closer to, the one-to-one customer relationship that today's businesses want. Step-by-step examples and exercises clearly illustrate the concepts of segmentation and clustering in the context of CRM. Book includes a foreword by Michael J. A. Berry and a bonus CD-ROM featuring example SAS code, data sets, macros, and Enterprise Miner(tm) templates.

For more details including the table of contents, sample chapter and ordering information, please visit:

www.sas.com/apps/pubscat/bookdetails.jsp?catid=1&pc=59502

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