KDnuggets : News : 2007 : n13 : item37 < PREVIOUS | NEXT >

Briefs

KXEN Analytic Framework Version 4 pushes Data Mining Automation to Text Data sources

San Francisco -- June 27, 2007 -- KXEN, the global provider of automated data mining technology, announced the launch of KXEN Analytic Framework Version 4.0. This new version extends KXEN’s proven and unique expertise in automating predictive analytic processes to improve the results of direct marketing activities.

Through its new component, KXEN Text Coder, KXEN Version 4.0 allows users to tap into the wealth of customer knowledge held in free text form. Today’s operational databases contain a lot of textual information, such as the messages or a synopsis of the mails sent to a support line, the free forms contained in marketing surveys results, or even the free text captured in call center tools through direct discussions with customers. This specific type of data can be used to improve the accuracy and reliability of predictive models for decreasing customer attrition, improving cross-sell rates, or acquiring more customers.

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KDnuggets : News : 2007 : n13 : item37 < PREVIOUS | NEXT >

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