Briefs

By Enid Burns, The ClickZ Network, Oct 26, 2007

Omniture entered a definitive agreement to acquire Visual Sciences, formerly known as WebSideStory, in a stock and cash transaction valued at close to $394 million. The deal, which is expected to take several months to complete, is subject to a governmental regulatory process.

Josh James, CEO and co-founder of Omniture, said acquiring Visual Sciences will allow the analytics giant to sell a richer solution set to over 4,000 customers and to invest more aggressively in its technology and sales organization.

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