KDnuggets : News : 2008 : n11 : item21 | PREVIOUS | NEXT |
PublicationsSubject: How to Use Predictive Modeling to Pick Your Best Prospects & Boost ROI Up to 172% SUMMARY: What if you could better predict which of your past customers are your best prospects to purchase again? You can with predictive modeling. See how you can use predictive modeling -- the Holy Grail of direct marketing -- to wrestle with and segment mounds of customer data. Our latest Special Report includes:
... Modeling isn�t 100% exact, but it has helped marketers multiply their ROI. The process involves applying data-mining technology to your customer data to create a specialized model that gives every customer a probability score. The score predicts that a customer will take a certain action. Some examples:
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KDnuggets : News : 2008 : n11 : item21 | PREVIOUS | NEXT |
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