Briefs

ORANGE COUNTY, Calif., Aug. 6 /PRNewswire-FirstCall/ -- DealerSocket, Orange County's second fastest growing company and the 37th fastest growing nationally (Deloitte & Touche), today announced the immediate availability of MoneyMaker, an efficient, cost-effective and simple to use data mining software tool enabling auto dealers to quickly increase profits by leveraging their existing customer data. In just days, dealers can be up and running on MoneyMaker, either as a component of DealerSocket CRM or as a stand-alone product for their dealerships.

... MoneyMaker's powerful data mining capabilities provide dealers with a detailed picture of up-sell opportunities with their current customers based on factors such as those "in equity" in their vehicles, current payment, or a customer's APR. From a simple drop-down menu, dealers can choose from eight pre-defined queries or can easily build their own.

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