Briefs

CHICAGO, Ill. (USA) - September 18, 2008 - SPSS Inc. (Nasdaq: SPSS), a leading worldwide provider of Predictive Analytics software and solutions, today announced that its customer Cablecom GmbH, the largest cable network operator in Switzerland, won first place in the Customer Strategy category of the Gartner & 1to1 Customer Awards program.1 SPSS Predictive Analytics provided the technological ingenuity that enabled the success of the program.

Cablecom, which serves more than 73 percent of the Swiss Cable TV market, relies on SPSS Predictive Analytics to protect its market dominance and succeed in a highly competitive industry. By using the SPSS Predictive Analytics Solution, Cablecom is able to immediately identify customers at risk of churn, optimize its customer contact strategy, decrease customer acquisition costs and improve its overall customer satisfaction.

By using SPSS Predictive Analytics, Cablecom has continuously seen customer churn rates decrease from 19 percent to 2 percent. When text mining software was added, Cablecom posted a 53 percent turnaround of its unsatisfied customers. It also identified the points at which customers would likely churn and now employs more one-to-one customer contact that pre-emptively resolves any complaints and increases satisfaction.

For additional information, please visit www.spss.com.