Briefs

By Zachary Rodgers, The ClickZ Network, Oct 9, 2008

Yahoo has launched its formal answer to Google's Web site analytics product. Called Yahoo Web Analytics, the service is a free, re-branded version of IndexTools, the paid analytics platform the company acquired earlier this year.

When Yahoo bought IndexTools in April, many described it as a superior product to Google Analytics. As with Google Analytics, it gives Web site owners insight into sales, ad performance and traffic sources. It also provides traffic alerts, custom reporting structures, and live cost analysis that incorporates dynamic pricing data from search engines.

Yahoo Web Analytics will be rolled out in stages. It will be available first to 13,000 customers of the company's Yahoo Small Business hosting service, as well as to advertisers through Yahoo Custom Solutions and Yahoo Buzz Marketing.

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