KDnuggets : News : 2008 : n22 : item23 < PREVIOUS | NEXT >

Briefs

Experian, MetLife Honored for Innovative Use of Predictive Analytics at SPSS Directions User Conference

November 11, 2008 LAS VEGAS--(BUSINESS WIRE)--SPSS DIRECTIONS USER CONFERENCE -- SPSS Inc. (Nasdaq: SPSS - News), a leading worldwide provider of Predictive Analytics software and solutions, today announced Experian� and MetLife as recipients of its fifth annual Insight Awards presented at the 2008 Directions User Conference in Las Vegas.

The Insight Awards honor SPSS customers, such as Experian and MetLife, on their use of a Predictive Analytics solution that has contributed to their organizations� successes by helping to align analytics, IT architecture and business process to create sustainable innovation.

MetLife Auto & Home� and MetLife Institutional were recognized for their use of SPSS Predictive Analytics data and text mining software to speed claims processing and help reduce fraud. And, Experian Marketing Services, a leading information provider that enables clients to profitably acquire, retain and grow their customer relationships, was honored for its successful campaign optimization in the organization�s catalog marketing division and cooperative database program.

Experian Improves Marketing Effectiveness

Experian uses SPSS Predictive Analytics to help its clients target customers and prospects more efficiently by gaining a deeper understanding of attitudes, preferences and behaviors.

Specifically, Experian has been able to manage and score 64 models and 110 million records in just 13 minutes -- leading to billions of scored records each day. This powerful analysis enables the organization to quickly deliver accurate results to its clients, saving time and money, and increasing productivity by almost 50 percent.

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For more information, please visit www.spss.com.

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KDnuggets : News : 2008 : n22 : item23 < PREVIOUS | NEXT >

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