Briefs

WPP Group has made a $25 million investment in web analytics firm Omniture as the two plan are putting together a marketing consultancy. The move represents the direction WPP CEO Sir Martin Sorrell has charted since buying audience researcher TNS Media Intelligence this past fall. As Sir Martin told me at an industry conference last month, the company wants to be seen as having broader offerings than just creative advertising or media buying. Driving ROI and offering an array of consumer insights is the best way to attract and retain marketers.

Read more.