From interview with MySpace CEO Chris DeWolfe at the World Economic Forum in Davos
Michael Arrington: I know you are literally running to a session. What�s your session on?
Chris DeWolfe (CEO of MySpace): It�s on data mining.
Michael Arrington: Data mining? That sounds really boring
Chris DeWolfe: No that�s actually the future of advertising.
http://www.techcrunch.com/2009/01/31/myspace-ceo-talks-myspace-revenue-music-mobile-and-his-murphy-bed/