Briefs

July 23, 2009. A startup called Mixpanel is launching today with an analytics service that it says can help companies get a much better sense of how users are actually interacting with their websites.

The biggest name in this market is Google Analytics, but Mixpanel is competing with many other companies too, such as NuConomy. Co-founder Suhail Doshi says many companies, including the makers of social network applications like RockYou, Zynga, and Slide (where Doshi worked), don�t find any of the existing products satisfying, and so build out their own solutions.

"Our main competitive advantage is we really get the market; I worked at Slide and have built products in a data-driven way, worked with their analytics team, seen their system and system of other extremely well known startups," he says. "We�re building something we know people will use, because we know exactly what the big boys use. We know their pain points and really get where they are severely inefficient."

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