KDnuggets : News : 2009 : n20 : item28 < PREVIOUS | NEXT >

Briefs

Twitter Talking Separately to Microsoft and Google About Big Data-Mining Deals

AllThingsD, by Kara Swisher, October 8, 2009

Is there gold in them thar tweets?

Maybe so, because - according to sources familiar with the situation - Twitter is in advanced talks with Microsoft and Google separately about striking data-mining deals, in which the companies would license a full feed from the microblogging service that could then be integrated into the results of their competing search engines.

Sources said a number of scenarios are being discussed to compensate Twitter for its huge and potentially valuable trove of real-time and content-sharing information, generated from the data stream of billions of tweets from its 54 million monthly users.

These include a number of structures, including a payment of several million dollars to Twitter, along with various revenue-sharing proposals that would give Twitter a piece of the revenue made from search results.

The deals, stressed sources close to the situation, are nonexclusive, especially because TwitterÂ’s management is keen to remain independent and also nonpartisan in the growing search battle between Google (GOOG) and Microsoft (MSFT).

This means Yahoo (YHOO) - which recently struck a search-technology and online-advertising partnership with Microsoft - could also license TwitterÂ’s feed to make its search results even more robust, although Boomtown could not determine if the company is in talks with the San Francisco start-up.

Read more.


KDnuggets : News : 2009 : n20 : item28 < PREVIOUS | NEXT >

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