Software

[News - Viscovery] Vienna, Austria, September 2009 -

Viscovery Software GmbH, a leading provider of data mining and predictive analytics solutions, licenses Viscovery Predictor to Sport Eybl & Sports Experts GmbH, the leading Austrian sporting goods retailer, to augment their proprietary analyses with improved scoring capabilities for optimizing customer targeting.

To reach a decision, Sport Eybl & Sports Experts evaluated scoring solutions from multiple data mining vendors in the market. "We chose Viscovery Predictor because it convinced us with its intuitive user guidance and its superior functionality and capabilities," stated Mag. Heinrich Hammerschmidt, Head of Direct Marketing. "This enables us to perform our in-house scoring projects quickly and efficiently at reasonable costs."

Viscovery Predictor, a workflow-oriented solution for scoring, prediction and advanced analysis, along with expert predictive analytics consulting, will provide unique patented capabilities for both non-linear prediction and customer scoring. The ease of creation and handling of models, superior accuracy and advanced analytical functions will allow Sport Eybl & Sports Experts to use relevant aspects of their accumulated data for marketing and media optimization, to develop and assess targeted campaigns, as well as to facilitate decision making processes based on supply.

About Sport Eybl & Sports Experts GmbH With 45 shops and megastores and € 400 million revenue, Sport Eybl & Sports Experts is the largest sporting goods retailer in Austria. The renowned firm specializes in sport equipment and fashion clothing for premium and discount brands. The company imports and distributes (wholesale and retail) sporting goods, sports shoes, camping equipment and skiing gear.

About Viscovery Software GmbH
Viscovery Software GmbH (formerly Eudaptics) is one of the first data mining companies in Europe. A leading vendor of predictive analytics, Viscovery's unique patented data mining solutions provide intuitive user guidance, mature implementation, and application orientation. Viscovery has served numerous customers worldwide in the fields of telecommunication, banking, insurance, retail, mail-order, and industry as well as hundreds of universities and laboratories.

Contact:
Gerhard Kranner
Viscovery Software GmbH
Kupelwiesergasse 27
A-1130 Vienna
Austria
Tel: +43 1 5320570-0
Fax: +43 1 5320570-33
Website: www.viscovery.net