Date: Wed, 3 Feb 1999 13:53:01 -0000 From: Ruth Rowan RuthR@henrystewart.demon.co.uk Subject: Successful Data Mining for Marketers, 11-12 March 1999, Washington DC Web: http://www.henrystewart.com/conferences/SDMfM2/ Conference: SUCCESSFUL DATA MINING FOR MARKETERS Date: Thursday 11 & Friday 12 March 1999 Venue: Capital Hilton, Washington DC Description: A two day conference designed specifically to help marketers understand the benefits that successful data mining can bring to marketing and customer communication programs. The first day focuses on the methods and techniques used to mine databases, presented using straightforward language with all jargon explained. The second day covers the application of data mining to specific marketing needs such as product design, direct mail, loyalty programmes, customer life time value and management and the Internet. The conference is designed to be a straightforward and immediately usable briefing for real marketers with real data. The conference covers: * How to organise data for analysis * What the techniques are * What they can and can't achieve * What software tools are available * How to integrate data mining into the marketing mix * How to make your marketing work harder All theory is supported with full case studies with 12 speakers including, Arthur Hughes, ACS; Olivia Rud; Direct Com; John Hershberger, Ameritech; Richard Harvey, IBM and Alan Rinkus, Fleet Credit Card Services. Space is still available at the mini-exhibition that runs along side this conference enabling attendees to talk to software providers and consultants. For more information see www.henrystewart.com/conferences/SDMfM2/ or telephone 1-800 229 2416. Alternatively email: vmaier@msn.com Fee: $1295. Group booking discounts available
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