Date: Mon, 22 Mar 1999 13:54:28 -0500 From: Gregory Piatetsky-Shapiro gps@kstream.com Subject: Information Week, March 15, 1999, on Web Mining Information Week, March 15, 1999, writes about Tapping The Pipeline -- Web Sites Can Offer A Wealth Of Customer Data; Smart Companies Are Mining, Analyzing, And Acting On It For Competitive Advantage. Barnesandnoble.com gets more than 2 million unique visitors each month, Realtor.com -- more than 250,000 home searches a day, and some popular sites report 100 million page views a day. Acer America, for example, works with Open Market Inc, to figure out what a customer does after buying a product, rather than just which banner ad the customer clicked on. Based partially on Web-site feedback, National Semiconductor has expanded its product line of temperature sensor chips from three devices generating less than $10 million in annual sales to some 25 products generating more than $100 million in revenue. The New York Times Co. uses IBM's SurfAid Analytics, a combination of data mining products and services, to help analyze the behaviour of their 6.2 million users. The company also matches page access data with demographic data that helps advertisers understand, say, the predisposition of a 20-year-old male in New York's Westchester County to buy a sports car. Using IBM's models, NY Times can predict web-visitor behavior 70% to 90% of the time. for full story, see http://www.techweb.com/se/directlink.cgi?IWK19990315S0031
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