Oct 29, 1999 Computerworld reports that Levi Strauss plans to abandon selling its clothing online, despite having invested in Blue Martini e-merchandising software. Company has failed to generate enough sales to offset the costs. See the full story at http://www.computerworld.com/home/news.nsf/all/9910295leviweb However, print version of ComputerWorld (Nov 8, 1999) reports that the main reason to stop selling its jeans online was prompted more by channel conflict than sagging sales. CW reports that Levi's will be sold online by other retailers, including Macy's and J.C. Penney. I asked Blue Martini to comment on the story and received this reply from Jeanne at the Devon Group firstname.lastname@example.org, on Nov 9, 1999: Thank you for your note. Perhaps the most salient information to be shared follows here - a question posed to Levi's and their response: Has LS&Co. discontinued use of the Blue Martini E-Merchandising System? No. Two modules (Merchandise Management and Content Management) are currently in production. Deployment of the other four modules is on schedule for launch later this month. The Blue Martini E-Merchandising System will continue to be used after the holiday season with no plans to subsequently discontinue use. So, the lesson, if any? While ecommerce could be great, companies should think carefully as to how it fits into their overall business and remain flexible.
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