SPSS Introduces Amos 4.0 for Windows; Enhanced Software Delivers Powerful, Easy-To-Use Structural Equation Modeling. Amos 4.0 uses structural equation modeling (SEM), an advanced method for describing relationships between variables, to help users create, verify and modify data mining models. The software provides a graphical environment for all steps of the modeling process -- see http://www.spss.com/press -- Dec 8, 1999. The Direct Marketing Association's National Center for Database Marketing Association (NCDM) recognized the bottom-line benefits of Torrent's Orchestrate by awarding its NCDM Excellence Award to Torrent and Torrent's customer, the Fingerhut Companies. The award validates the dramatic results Fingerhut achieved with its Orchestrate-enabled Mail Stream Optimization Program (MSO), which optimizes the company's catalog mailing efforts. Fingerhut spends more than $600 million annually on catalog advertising and mails more than one million catalogs daily. Click on the following link for more info: http://www.torrent.com/press/ncdm.htm -- WhiteCross Systems was covered in the Financial Times of London, Dec 13, 1999. FT writes that companies that have used a massively parallel computer system developed by WhiteCross Data Exploration, are making bold claims for its effectiveness. Cable and Wireless Communications, the UK cable television and telephony group, says it played a part in turning a �30m ($48M) loss into a �140m ($224M) pre-tax profit between 1998 and 1999. The WhiteCross system is a combination of special analytical software and superfast hardware, which lends itself to the marketing needs of telecommunications companies where vast quantities of calling data have to be analyzed. See http://www.whitecross.com/noframes/wnfart01.htm
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