Where Analytics, Data Mining, Data Science were applied in 2015
Only 2 industries share of use grew in each of the last 2 polls:
Finance and E-commerce.
Two consecutive declines were in:
CRM/Consumer analytics, Retail, Advertising, Search / Web content mining , Direct Marketing/ Fundraising, Web usage/Log mining , Biotech/Genomics
Here is a table with the results:
-- indicates 2 declines, ++ 2 increases, ~ no clear trend.
Industries/Fields where you applied Analytics, Data Mining, Data Science in 2015? [350 voters]
 2015 % of voters
 2014 % of voters
 2012 % of voters
| |
| CRM/Consumer analytics (65) -- | 18.6%
22.2%
28.6%
|
| Finance (54) ++ | 15.4%
10.9%
10.2%
|
| Banking (50) ~ | 14.3%
16.7%
14.3%
|
| Health care (47) ~ | 13.4%
16.3%
16.3%
|
| Science (41) ~ | 11.7%
13.6%
11.7%
|
| E-commerce (36) ++ | 10.3%
9.5%
5.1%
|
| Social Media / Social Networks (36) ~ | 10.3%
8.6%
12.2%
|
| Fraud Detection (35) ~ | 10%
13.6%
12.8%
|
| Education (35) ~ | 10%
7.7%
14.3%
|
| Retail (32) -- | 9.1%
13.6%
14.8%
|
| Other (31) ~ | 8.9%
13.6%
10.2%
|
| Advertising (31) -- | 8.9%
10.4%
13.3%
|
| Oil / Gas / Energy (31) ~ | 8.9%
9.5%
na
|
| Telecom / Cable (27) ~ | 7.7%
9%
6.6%
|
| Insurance (26) ~ | 7.4%
8.6%
7.7%
|
| Credit Scoring (25) ~ | 7.1%
8.1%
7.1%
|
| Government/Military (25) ~ | 7.1%
6.3%
5.1%
|
| Manufacturing (24) ~ | 6.9%
9%
7.1%
|
| IT / Network Infrastructure (23) ~ | 6.6%
na
na
|
| HR/workforce analytics (22) ~ | 6.3%
5.9%
na
|
| Medical/ Pharma (21) ~ | 6%
7.2%
6.6%
|
| Software (21) ~ | 6%
7.2%
5.6%
|
| Search / Web content mining (21) -- | 6%
6.3%
8.2%
|
| Direct Marketing/ Fundraising (18) -- | 5.1%
7.2%
9.7%
|
| Web usage/Log mining (18) -- | 5.1%
5.9%
6.6%
|
| Biotech/Genomics (17) -- | 4.9%
6.8%
7.7%
|
| Automotive (15) ~ | 4.3%
5.9%
na
|
| Investment / Stocks (15) ~ | 4.3%
5%
4.1%
|
| Games (14) + | 4%
1.8%
na
|
| Mining (13) ~ | 3.7%
na
na
|
| Entertainment/ Music/ TV/Movies (11) ~ | 3.1%
1.8%
4.6%
|
| Agriculture (10) ~ | 2.9%
na
na
|
| Travel / Hospitality (9) ~ | 2.6%
3.2%
3.1%
|
| Security / Anti-terrorism (8) ~ | 2.3%
2.3%
3.6%
|
| Social Good/Non-profit (8) ~ | 2.3%
1.4%
na
|
| Social Policy/Survey analysis (6) ~ | 1.7%
1.8%
1.0%
|
| Mobile apps (5) ~ | 1.4%
2.3%
na
|
| Junk email / Anti-spam (1) ~ | 0.3%
1.8%
0.5%
|