Business-oriented Articles and Overviews
Seven Reasons You Need Predictive Analytics Today, by Eric Siegel, Prediction Impact, 2010.
"Predictive Analytics' Killer App: Retaining New Customers", Eric Siegel, DMReview, Feb 2007.
Predictive Analytics with Data Mining: How It Works,
Eric Siegel, DMReview, Feb 2005.
Driven with Business Expertise, Analytics Produces Actionable Predictions,
Eric Siegel, DestinationCRM, March 2004
Data Mining Efforts Increase Business Productivity and Efficiency,
Interview with Stephan Kudyba, Nov 2001
Mining Data, by Miriam Wasserman,
Federal Reserve Bank of Boston, Regional Review, Oct 27, 2000.
Web Mining: The E-tailers holy grail,
DM Review, Jan 28, 2000.
Bank Of Montreal Mines Knowledge From Data,
Interview with Jan Mrazek, Techweb, 09/20/1999
Digging Up $$$ With Data Mining - An Executive's Guide,
by Tim Graettinger - Discovery Corps, Inc., 1999
- Business Week July 26, 1999 story
The Information Gold Mine, on e-commerce and data mining
- John F. Elder IV and Dean W. Abbott,
A Comparison of Leading Data Mining Tools, tutorial presented at
KDD-98, New York, New York, August 28, 1998.
Crossing the Chasm: From Academic Machine Learning to Commercial Data Mining,
Ronny Kohavi, invited talk at ICML-98, July 1998
DBMS Magazine Guide to Data Mining Solutions,
surveys popular data mining techniques, the knowledge discovery process,
and how data mining can solve business analysis problems. July 1998