Business-oriented Articles and Overviews

• "Predictive Analytics' Killer App: Retaining New Customers", Eric Siegel, DMReview, Feb 2007.
• Predictive Analytics with Data Mining: How It Works, Eric Siegel, DMReview, Feb 2005.
• Driven with Business Expertise, Analytics Produces Actionable Predictions, Eric Siegel, DestinationCRM, March 2004
• Data Mining Efforts Increase Business Productivity and Efficiency, Interview with Stephan Kudyba, Nov 2001
• Mining Data, by Miriam Wasserman, Federal Reserve Bank of Boston, Regional Review, Oct 27, 2000.
• Web Mining: The E-tailers holy grail, DM Review, Jan 28, 2000.
• Bank Of Montreal Mines Knowledge From Data, Interview with Jan Mrazek, Techweb, 09/20/1999
• Digging Up $$$ With Data Mining - An Executive's Guide, by Tim Graettinger - Discovery Corps, Inc., 1999
• Business Week July 26, 1999 story The Information Gold Mine, on e-commerce and data mining
• John F. Elder IV and Dean W. Abbott, A Comparison of Leading Data Mining Tools, tutorial presented at KDD-98, New York, New York, August 28, 1998.
• Crossing the Chasm: From Academic Machine Learning to Commercial Data Mining, Ronny Kohavi, invited talk at ICML-98, July 1998
• DBMS Magazine Guide to Data Mining Solutions, surveys popular data mining techniques, the knowledge discovery process, and how data mining can solve business analysis problems. July 1998
• A copy of Data Mining Developments Gain Attention, John Makulowich, Washington Technology, Oct 23, 1997