- Seven Reasons You Need Predictive Analytics Today, by Eric Siegel, Prediction Impact, 2010.
- "Predictive Analytics' Killer App: Retaining New Customers", Eric Siegel, DMReview, Feb 2007.
- Predictive Analytics with Data Mining: How It Works, Eric Siegel, DMReview, Feb 2005.
- Driven with Business Expertise, Analytics Produces Actionable Predictions, Eric Siegel, DestinationCRM, March 2004
- Data Mining Efforts Increase Business Productivity and Efficiency, Interview with Stephan Kudyba, Nov 2001
- Mining Data, by Miriam Wasserman, Federal Reserve Bank of Boston, Regional Review, Oct 27, 2000.
- Web Mining: The E-tailers holy grail, DM Review, Jan 28, 2000.
- Bank Of Montreal Mines Knowledge From Data, Interview with Jan Mrazek, Techweb, 09/20/1999
- Digging Up $$$ With Data Mining - An Executive's Guide, by Tim Graettinger - Discovery Corps, Inc., 1999
- Business Week July 26, 1999 story The Information Gold Mine, on e-commerce and data mining
- John F. Elder IV and Dean W. Abbott, A Comparison of Leading Data Mining Tools, tutorial presented at KDD-98, New York, New York, August 28, 1998.
- Crossing the Chasm: From Academic Machine Learning to Commercial Data Mining, Ronny Kohavi, invited talk at ICML-98, July 1998
- DBMS Magazine Guide to Data Mining Solutions, surveys popular data mining techniques, the knowledge discovery process, and how data mining can solve business analysis problems. July 1998
Business-oriented Articles and Overviews