King.com (1)

• Interview: Vince Darley, King.com on the Serious Analytics behind Casual Gaming - Mar 18, 2015.
  
  We discuss key characteristics of social gaming data, ML use cases at King, infrastructure challenges, major problems with A-B testing and recommendations to resolve them.

  A/B Testing, Analytics, Gaming, Infrastructure, King.com, Machine Learning, Predictive Analysis, Vince Darley