- Analytics 101: Comparing KPIs - Mar 20, 2017.
Different business units in the organisation have different behaviours (e.g. turnover rate) and they can’t be compared with each other. So, how can we tell whether the changes in their behaviour are reasons for concern?
- The Top 5 KPIs to Consider When Measuring Your Campaign - Feb 28, 2017.
When it comes to measuring marketing campaign performance or analysing customers in any business, below top 5 Key Performance Indicators (KPIs) needs to be used to strategically drive the business.