Macy’s (1)

• Interview: Daqing Zhao, Macys.com on Building Effective Data Models for Marketing - Dec 11, 2014.
  
  We discuss the challenges in identifying the fair price of ad media, recommendations for building effective models for online marketing, unique challenges of Mobile channel, selection of Big Data tools, and more.

  Daqing Zhao, Data Models, Data Science Skills, Hadoop, Interview, Macy's, Marketing, Mobile, Tools