- What is Segmentation? - Jun 22, 2021.
Segmentation refers to many things, and is one of the most frequently used words in marketing This article looks at segmentation from a somewhat different-than-usual perspective.
Analytics, Marketing Analytics, Segmentation
- Marketing Analytics for Data Rich Environments - Jul 14, 2017.
A lot is changing in the world of marketing analytics. Marketing scientist Kevin Gray asks Professor Michel Wedel, a leading authority on this topic from the Robert H. Smith School of Business at the University of Maryland, what marketing researchers and data scientists most need to know about it.
Analytics, Big Data, Marketing Analytics
- A Data Analyst guide to A/B testing - May 9, 2017.
A/B testing is key to improving results in any marketing campaign. We examine the issues involved in its 3 main components: message variants, user group selection, and choosing the winning version.
A/B Testing, CleverTap, Marketing Analytics
