- Enhancing Machine Learning Personalization through Variety - Aug 19, 2021.
Personalization drives growth and is a touchstone of good customer experience. Personalization driven through machine learning can enable companies to improve this experience while improving ROI for marketing campaigns. However, challenges exist in these techniques for when personalization makes sense and how and when specific options are recommended.
Machine Learning, Personalization, Recommender Systems
- Technical Content Personalization - Jun 20, 2018.
Part 3 of this series moves on from segmenting audiences to the technological side of the process.
Personalization, Segmentation
- How AI Learns What You’re Willing to Pay - Dec 28, 2017.
Why are we all paying different prices? Is it price "personalization" or price "discrimination"? The answer isn't so simple.
AI, Airlines, Bias, Consumer Analytics, Machine Learning, Personalization
- The Unintended Consequences of Machine Learning - Jun 8, 2017.
But with great power comes great responsibility. Let me tell you a story about the unintended consequences of well-meaning machine learning research.
AI, Amazon, Machine Learning, Personalization
- Interview: Joseph Babcock, Netflix on Discovery and Personalization from Big Data - Jun 15, 2015.
We discuss the steps involved in Discovery process at Netflix, impact due to multitude of devices, system generated logs, and surprising insights.
Experimentation, Insights, Interview, Joseph Babcock, Knowledge Discovery, Netflix, Personalization
- Interview: Sastry Malladi, StubHub on Designing Big Data Architecture for the Unknown Future - Jul 28, 2014.
We discuss the Big Data architecture at StubHub, important factors in architecture design, hybrid approach of using Big Data along with traditional data warehouses, challenges, importance of meta-data and more.
Architecture, Challenges, Design, Hadoop, Interview, Metadata, Personalization, Recommendation, Sastry Malladi, StubHub