- The Top 5 KPIs to Consider When Measuring Your Campaign - Feb 28, 2017.
When it comes to measuring marketing campaign performance or analysing customers in any business, below top 5 Key Performance Indicators (KPIs) needs to be used to strategically drive the business.
- An ode to the analytics grease monkeys - Feb 2, 2017.
Analytics is not one time job. It needs to be automated, deployed and improved for future business analytics requirements. Here an IBM expert discusses about development & deployment of analytics assets and capabilities of it.
- Still Searching for ROI in Big Data Analytics? You’re Not Alone! - Oct 7, 2016.
Are businesses getting the ROI they desire given the hype around big data analytics? With all the promises of big data analytics, why are more than half the companies still in the red with respect to analytics investments?
- New Standard Methodology for Analytical Models - Aug 3, 2015.
Traditional methods for the analytical modelling like CRISP-DM have several shortcomings. Here we describe these friction points in CRISP-DM and introduce a new approach of Standard Methodology for Analytics Models which overcomes them.
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- Salford Webinar: Maximizing ROI with State-of-the-art Data Science Techniques, Apr 28 - Apr 21, 2015.
ROI is a key measure for many business decisions. We will show how using state-of-the-art data science techniques, like TreeNet gradient boosting, we can optimize product promotion options and maximize revenue and wider gain.
- Upcoming Webcasts on Analytics, Big Data, Data Science – Apr 21 and beyond - Apr 20, 2015.
Solving Big Data Challenges, Impact of User-Generated Reviews, Implementing a Better Search Experience, Maximizing ROI using Data Science, Identifying Customers Across Platforms, The Fast Data Challenge with Michael Stonebraker, and more.
- Top KDnuggets tweets, Sep 17-18: 20 questions to ask a Data Scientist; Business Analytics ROI is 1301% - Sep 19, 2014.
20 questions you should ask a Data Scientist for a good conversation; Mad (Data) Scientist asks: "Why Are We Still Teaching t-tests?"; Great slides from @RDataMining: Intro, Data Exploration, Regression, Classification; Rattle package for Data Mining and Data Science in R.
- White paper: Making the business case for text analytics - Aug 29, 2014.
Download a free white paper which focuses on the business benefits (and challenges!) of text analytics from the perspectives of 4 experts from slated to speak at the 13th Annual Text Analytics Summit West, Nov 4-5 in San Francisco.
- Best Text Analytics Summit Presentations - Aug 26, 2014.
Before this year's Text Analytics Summit West, read the previous year's summit's best received presentations and learn about leveraging text analytics for business gain.
- Comments on “Why your company should NOT use Big Data” - Feb 10, 2014.
Highlights from comments on a provocative article on NOT using Big Data. Big Data can be revolutionary, but it is not a substitute for thinking about the right goals and objectives.