MasterCard invests and partners with Mu Sigma
MasterCard Advisors, a division of MasterCard, made an equity investment in Mu Sigma, a leading analytics firm. The firms are also partnering to develop and sell Big Data analytics solutions.
Purchase, NY and Chicago, Ill. - February 7, 2013 - MasterCard Advisors, a division of MasterCard (NYSE:MA), and Mu Sigma, one of the world's largest decision sciences and analytics firms, announced today a new partnership that combines MasterCard Advisors' aggregated and anonymous purchase behavior insights with Mu Sigma's advanced analytics and expertise. MasterCard Advisors and Mu Sigma will jointly develop innovative analytic products to enable companies of all sizes to successfully solve their business challenges - like acquiring customers and increasing customer loyalty.
As part of the strategic partnership MasterCard has acquired an equity stake in Mu Sigma. Additional terms of the deal were not disclosed.
MasterCard Advisors has been a global leader in big data technology, analytics and expertise for over 10 years. The company provides one of the largest sources of aggregated and anonymous transactions, and is uniquely positioned to deliver business intelligence and predictive analytics to a multitude of industry verticals including - Merchants, Financial Institutions, Advertisers, Manufacturers and Governments.
Mu Sigma, with over 2500 decision science professionals and more than 75 Fortune 500 clients, is one of the world's largest pure-play decision sciences and analytics firms. Mu Sigma helps companies institutionalize data-driven decision making, harness Big Data, and solve high-impact business problems in the areas of Marketing, Risk and Supply Chain across 10 industry verticals.
"Big Data analytics is growing at a tremendous pace," said Dhiraj Rajaram, CEO of Mu Sigma. "We have deep experience in this area, probably more than any other provider, and MasterCard Advisors has been leading in data analytics for a number of years among payments companies. We believe the combination of MasterCard's deep data and information insights expertise when exposed to Mu Sigma's Big Data analytics ecosystem will add tremendous value to various businesses."