100 Most Social Big Data Companies
A report from BigDataLandscape looks at 100 Big Data Companies use of social media marketing, including blogs, videos, slideshares, and tweets, and identifies the leaders and best practices.
A report from BigDataLandscape looks at 100 Big Data Companies use of social media marketing, including blogs, videos, slideshares, and tweets. The study covered period of January 1-31 of 2013.
It finds that marketers are highly active on Twitter, and underutilize other channels - only 31% use YouTube and only 9% use SlideShare.
While the average company tweets 28 times per month, LexisNexis had 663 tweets, Opera 406, and SAS 282.
The blog leaders were Informatica (27 blogs), TIBCO (18), and Visual.ly and Cloudera (17), while the average company published 4 blogs per months,
Only 10 companies had achieved an overall score of over 50 - Couchbase, SAP, Informatica, SAS, LexisNexis, Cetas, Splunk, Tibco, Alteryx, and Cloudera.
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