WEF report: Unlocking the Value of Personal Data: From Collection to Usage
This important report from World Economic Forum proposes a new approach to personal data that is flexible and adaptive to encourage innovation, but also protects the rights of individuals. It urges change of focus from governing data collection to data use in context.
This report, prepared by World Economic Forum and The Boston Consulting Group looks at how to deal with personal data in the era of #BigData.
The report says that a new approach to personal data is needed that is flexible and adaptive to encourage innovation, but also protects the rights of individuals. Notice and consent need to be reconsidered to be equipped for this changing world.
Key aspects of new approach include:
- Shifting from governing the usage of data rather than the data itself
- Context is key in a world of increasing shades of grey. Black and white solutions won't work
- New ways to engage the individual, help them understand and provide them the tools to make real choices based on clear value exchange
A number of potential ways forward emerged:
- The importance of establishing an updated set of principles and the means to uphold them in a hyperconnected world
- Technology can be part of the solution - allowing permissions to flow with the data and ensuring accountability at scale
- Need to demonstrate how a usage, contextual model can work in specific real world application
One example - see figure below is where transparency of outcomes data in Sweden led to improved quality of patient care especially at the lowest performing hospitals
Mechanisms to engage individuals and empower them are beginning to emerge
One of the missing elements of the dialogue around personal data has been how to effectively engage the individual and give them a voice and tools to express choice and control over how data about them is used.
Over the past twelve months there has been significant momentum in terms of personal data stores that provide individuals a place to store and control how a copy of their data is used and government initiatives to encourage organisations to give individuals a copy of data about them.
Market based mechanisms like this have the potential to give the individuals a real voice and say in how personal data is governed though consumer take-up remains a challenge.
Read the full report at