DePaul MS in Predictive Analytics – new concentration in Hospitality
On-campus or online, DePaul's MS in Predictive Analytics graduates develop both analytical skills and business acumen via courses in analytics, data mining and marketing, and prepare to be leaders in the analytics field. Starting in Fall 2013, there will be a new concentration in Hospitality.
DePaul's MS in Predictive Analytics graduates develop both analytical skills and business acumen through taking courses in analytics, data mining and marketing. The MS PA prepares professionals to be leaders in the analytics field. Students learn the technical skills to conduct advanced analyses, develop communication skills to effectively present technical results to business clients, and translate client needs into analytic tasks.
The curriculum also includes working on real-world analytic problems to assist companies and organizations that partner with the DePaul Data Mining and Predictive Analytics center (DaMPA). Students can complete the degree entirely online, allowing out-of- state students access to the same course content and faculty expertise as on-campus students. Learn more at dampa.cdm.depaul.edu or www.cdm.depaul.edu/analytics/analytics.html
Curriculum Development: Starting in Fall 2013, the Master of Science in Predictive Analytics will list a new concentration in Hospitality to satisfy an emerging market niche in the discipline of revenue management for the hospitality, travel and tourism industry. The new program integrates data mining and statistical modeling skills for the analysis of massive amounts of data with technical competency in hospitality revenue analytics and optimization.
Organizations in the tourism industry have access to an abundance of data, including internal data as well as third-party data available for instance through social media channels, such as TripAdvisor and Yelp. Effective analytics can lead to a better understanding of customer preferences, identify opportunities to attract new customers, develop better pricing models and improve revenue management. The MS in Predictive Analytics Hospitality concentration was designed to prepare data scientists who understand the data domain and can use their analytics skills to provide valuable insights and recommendations to hospitality leaders.
In addition to the hospitality concentration, the MS in Predictive Analytics offers Computational Methods and Marketing concentrations. The Computational Methods concentration is for students who want to focus on the technical and programming skills of Big Data analytics, and the Marketing concentration is designed for students who want to combine strong technical skills in analytics with business skills in marketing analytics and customer relationship management.
"Big Data" In Hospitality & Tourism Symposium was held on Friday, May 17th. The DePaul Center for Data Mining and Predictive Analytics (DaMPA) and the DePaul Center for Hospitality Research in Education were co-sponsoring an afternoon of focus and dialogue on the rapidly growing area of Predictive Analytics and Data Mining in the hospitality industry.
The "Big Data" In Hospitality & Tourism Symposium introduced the newly created Master of Science in Predictive Analytics Hospitality Concentration, and the Keynote Speaker was Jonathan Beard of Disney Analytics. The symposium also consisted of data analytics case studies and research presentations by Orbitz and faculty from the College of Computing and Digital Media as well as the School of Hospitality Leadership.
DePaul Center for Data Mining and Predictive Analytics
College of Computing and Digital Media
243 S. Wabash Ave
Chicago IL 60604
For information please contact Dr. Daniela Raicu:
Phone: 312 362-5512