The Hymn of Acxiom – Sacred music the age of Big Data?

A singer who spent a summer as an intern at Acxiom, working on databases of consumer profiles, wrote The Hymn of Acxiom - "let our formulas find your soul".

By Gregory Piatetsky, Jul 16, 2013.

Aims by Vienna Teng

Can a company like Acxiom, which has data on 500 million consumers worldwide, and 1,500 data points per person, inspire a lyrical song?

Strange as it seems, the answer is yes.

Vienna TengSinger Vienna Teng spent a summer doing internship work involving databases of consumer profiles at Acxiom, and wrote The Hymn of Acxiom

She described her work as

Wrote code, then wrote songs, then wrote papers. Have a new album, Aims, coming out September 24. Love this life, and pronounless sentences.

Regardless of what you think of the lyrics, the vocals are quite beautiful.

Here is an excerpt from The Hymn of Acxiom (available for preorder for $12).

somebody hears you. you know that. you know that.


let our formulas find your soul.
we'll divine your artesian source (in your mind),
marshal feed and force (our machines will)
to design you a perfect love -
or (better still) a perfect lust.
o how glorious, glorious: a brand new need is born.

See also Internship Inspires 'The Hymn of Acxiom', Arkansas Business, Jul 15, 2013