Textalytics Industry Specific Text Mining APIs
The Core API filters words based on syntax (noun, verb, article) to extract the key words of a document, while Media Analysis API pinpoints buying signals in social conversations and identifies customers sentiment.
Programmable Web, Amy Castor, July 22, 2013.
Textalytics, a new company launched by Daedalus, has two products available now for developers wanting to integrate data mining into their apps. The Texalytics Core API filters words based on syntax (noun, verb, article) to extract the key words of a document. The platform examines text patterns and identifies entities (a process known as named entity recognition) in order to differentiate between people and places. It also works on text in English, Spanish, French and
A second product, the Media Analysis API, is aimed at media firms. This product pinpoints buying signals in social conversations and identifies whether customers are happy or unhappy about you and your products. It also picks up context and meaning in conversations, allowing firms to target their ads. (Shoes, did you say shoes? We have just the thing.) Security surveillance is another use for the product.