Wharton: Bring Customer Lifetime Value to Life: February, San Francisco

Let by top faculty, this 2-day workshop will teach you the critical process of evaluating and forecasting the activities of your customer base.

Expand Your Knowledge
of Customer Forecasting
and Analysis

In business, predicting how much profit can be generated from a future relationship with a customer is extremely important. Evaluating and forecasting the activities of your customer base is a critical process, and yet it's one that is not fully understood by many companies.

Bringing Customer Lifetime Value to Life: Practical Methods and Applications, a two-day workshop offered by Wharton Executive Education in San Francisco, will give you the insight you need to execute these analyses more effectively. Led by Wharton Marketing Professor Peter Fader, Bringing Customer Lifetime Value to Life goes beyond the conceptual level. You will gain a better understanding of the concepts and techniques required to make more accurate statements about your customer-base analysis.

Be Proactive. Contact a Program Consultant at execed@wharton.upenn.edu or +1.215.898.1776 (worldwide). Mention code: wrks14a.

Unable to attend or have a colleague who might be interested? Please forward this email to a colleague who might benefit from this program.